Ruth Gweme, Author at Bright Balance Accounting & Finance

Key Flashpoints Threatening Founder and CFO alignment in SaaS

In a high-growth SaaS startup, there are conflicts that threaten Founder and CFO alignment in SaaS. The founder provides the initial drive and innovative vision, while the CFO functions as a stabilizing force, ensuring prudent financial management and risk mitigation. When these two are aligned, their partnership drives focus, fuels growth, and builds long-term value. However, […]

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Payroll Compliance in Hypergrowth When Hiring Across State Lines

Finance, General / Ruth Gweme

Scaling teams is exciting until payroll becomes a headache. If your company is rapidly expanding, hiring talent from across the nation, and moving at lightning speed, congratulations, you’re amid hyper-growth. However, amidst all the excitement, there’s a crucial aspect of the growth journey that often gets overlooked: payroll compliance. It may not be glamorous, and

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Common limitations of QuickBooks that business owners often wish they had realized sooner

Accounting, Finance / Ruth Gweme

When launching a new business, most entrepreneurs turn to QuickBooks as their go-to accounting software. It is user-friendly, quick to set up, and provides a straightforward overview of the financial situation. However, as the business expands, there are common Quickbooks limitations or shortcomings that often become evident, catching owners off guard. The real issue isn’t with

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Insurance Accounting Chaos CFOs Are Facing

Insurance / Ruth Gweme

Let’s face it: insurance accounting isn’t for the faint of heart. You’re juggling premium income, policyholder liabilities, loss reserves, and statutory compliance, all while trying to forecast the future and avoid surprises at month-end. And yet, a lot of CFOs in insurance still find themselves underwater. Not because they don’t care. But because sometimes the

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Hidden Costs of Outdated Financial Systems CEOs Can No Longer Ignore

Accounting, Finance / Ruth Gweme

For most founders and CFOs, implementing a financial system early on feels like a “set it and forget it” moment. You pick a platform, plug it in, and move forward. But what worked when you had 5 employees and $500K in revenue probably won’t work at $15M and three subsidiaries. Discover the hidden costs of

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Mastering Dental Financial Closures

DSO / Ruth Gweme

Most growing dental practices are typically led by their founders, who often encounter challenges around financial clarity. One common issue is the delayed finalization of monthly financial records. As a result, strategic meetings frequently rely on outdated information, limiting CEOs’ ability to make timely, data-driven decisions. It’s important to note, this issue does not stem

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Why Neglecting Accounting Costs More Than You Think

Start Up Finance / Ruth Gweme

Every business owner faces these competing priorities, whereby accounting falls short; Marketing for driving revenue. Operations for delivering products. Sales for closing the deals. But accounting often gets overlooked, seen as just an expense that can wait, left in the hands of a trusted family member, a mindset that can lead to costly mistakes. Neglecting

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Cash Flow & Supplier Terms: The 2% 10 Net 30

Finance / Ruth Gweme

Payment terms extend beyond operational logistics; they are powerful levers for managing liquidity and maximising financial efficiency. The configuration of vendor payments can enhance working capital efficiency, reduce operational expenses, and fortify supplier relationships, hence optimizing cash flow by managing supplier payment terms However, terms like the 2/10 Net 30, net payment holds, and early

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The Necessity of Work-Life Balance for CFOs and Controllers

General / Ruth Gweme

Achieving a balance between the demands of a Controller or CFO role and personal well-being is not just a personal ambition but a critical strategic necessity. High levels of stress and extended working hours—common attributes of these positions—can lead to burnout, impaired decision-making, and diminished leadership effectiveness. A recent study reveals that job burnout

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Dynamic Cash Flow Management in 2025

Finance / Ruth Gweme

In light of anticipated market volatility challenges, businesses are re-evaluating their financial management strategies to dynamic cash flow management in 2025. The persistent challenges of economic uncertainty, disruptive technological advancements, and increasingly complex regulatory environments necessitate innovative approaches to financial planning. Forward-thinking CFOs recognize that traditional static models no longer suffice to enhance the efficiency

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